System growth + new category launch

North America's largest beauty bar franchise, THE TEN SPOT®, has evolved it's business model to become the one-stop beauty spot for all your monthly beauty needs. Facing turbulent economic pressures stemming from the global pandemic in 2020, the rising costs of goods, labour shortages and changing consumer behaviors have all impacted the business model. Kristen Gale, Founder + Creator, has led the brand through the recovery and sustained franchise system growth resulting in record year over year sales growth in 2023. Pivoting from the anticipated growth and expansion of the brand to focus on the overall health of the system, has been the biggest challenge and accomplishment over the last 17 years. One of the core strategies for the business was introducing the new professional skin care services which improved franchise partner profitability while meeting a guest need within the market. The brand identified the opportunity to leverage the existing in-bar beauty expertise and partner with a global skin product line to develop effective skin treatments tailored to the needs of their guests. Leveraging Kristen's brand vision of being the 'one-stop beauty spot', THE TEN SPOT® conveniently offers multiple beauty services, making every guest feel like a ten. The ability to adapt to the market needs, invest as the franchisor and dedicate the resources to the system to make this launch as successful as possible was only possible under the dedicated leadership and support from Kristen. Her leadership across the business is nothing short of remarkable. The THE TEN SPOT® beauty bar plans to continue expansion into the US market within the coming years.