Grayson DiFonzo, BuddyLove

With a vivacious personality and keen eye for design, Grayson DiFonzo is a leading entrepreneur and the Founder, CEO, Designer and Creative Director of BuddyLove, a southern lifestyle and fashion brand inspired by beach vibes and bold prints. Since founding BuddyLove over a decade ago, Grayson DiFonzo has established herself as a fiercely passionate, creative and brilliant female founder whose acute customer understanding and playful approach to clothing design set her and her brand apart. Inspired to cultivate confidence and self-love in its customers, BuddyLove is a rapidly-growing clothing label for today’s working wonder women, stay-at-home super-moms and viral social media queens that launches over 1,200 fun and fabulous pieces per year across 5 collections (Spring, Summer, Game Day, Fall & Holiday). It offers everything from flirty formalwear for special occasions to trusty everyday basics that make shoppers feel joyful, confident and trendy without sacrificing on quality, price or style. DiFonzo created a truly special company. BuddyLove’s unique and diverse ecosystem of revenue streams (DTC, wholesale and retail), social media marketing tactics (influencer collaborations, content creation vacations & more), and design influences (from Tulum to Texas) perfectly positions the brand to thrive in today’s crowded fashion industry by expertly fitting the needs of today’s consumers while inspiring the industry at-large to operate with more compassion, support and whimsy than ever before.