From Marketing Executive to Strategic Operations Leader: Orc

Michelle Kurcina's career exemplifies resilience, innovation, and strategic foresight. Over three decades ago, when health challenges threatened to derail her career in Fortune 500 management, Michelle refused to give up. Instead, she pivoted to entrepreneurship, founding one of the first promotional products companies to operate digitally—Best Little Promohouse in Texas. Working from her computer, she built a thriving global business sourcing creative, unique trade show products for her customers worldwide and is a leader in outside-the-box thinking for custom imprinted products. Demonstrating her ability to identify emerging market trends, Michelle launched Crazy Custom Socks Company before the custom socks phenomenon became a global craze. Her early entry into this market positioned her company for sustained success, and she continues to run both enterprises today, navigating an increasingly competitive landscape she helped pioneer. Michelle's entrepreneurial foundation—building businesses from the ground up, managing global supply chains, collaborating with creative professionals, and maintaining customer relationships across continents—provided the perfect training ground for her current role at Augerpros Plumbing and Drain. Her experience scaling two successful companies while managing remote operations translates directly into her ability to oversee multi-state teams, drive strategic growth initiatives, and serve as a key strategic advisor to company leadership.