The Business of Understanding Audiences

As Audience Strategy Lead, Sabrina Weiser-Min oversees audience strategy for a multimillion dollar pharmaceutical portfolio, spanning a portfolio of leading pharmaceutical brands and influencing 50+ cross-functional team members. Her role sits at the intersection of business strategy, audience intelligence, and marketing transformation, ensuring that consumer beliefs, behaviors, and unmet needs inform both commercial decision-making and marketing effectiveness. She is responsible for translating complex data, behavioral insights, and market dynamics into actionable strategies that help organizations identify growth opportunities, prioritize investments, and strengthen customer engagement. Her work influences strategic planning across patients, caregivers, and healthcare professionals while supporting integrated teams responsible for media, analytics, communications, and omni-channel engagement. Beyond client leadership, Sabrina contributes to organizational growth through new business initiatives, training programs, thought leadership, and talent development. She is particularly passionate about advancing audience strategy as a business discipline and helping organizations move beyond demographic targeting toward a more human-centered understanding of their customers.