Heather Crowell, Executive Vice President

Heather Crowell is the Executive Vice President of Investor Relations and Strategic Communications at Gregory FCA, where she leads strategic messaging for a diverse portfolio of public and private companies. With over two decades of experience in corporate strategy and communications, Heather has a proven ability to translate complex financial and business information into clear, compelling narratives that engage stakeholders, investors, and the media. Her career is defined by her ability to align business goals with effective communication. Before joining Gregory FCA in May 2022, she served as Executive Vice President of Strategy and Communications at PREIT (Pennsylvania Real Estate Investment Trust). In this role, she managed investor relations, corporate communications, marketing, and partnership development. During her tenure, she played a pivotal role in managing the company’s reputation through financial challenges and strategic restructuring, reinforcing and strengthening stakeholder trust and positioning the company for long-term success. At Gregory FCA, Heather works closely with C-suite executives and boards to develop strategic communication plans that support high-stakes business events such as IPOs, mergers and acquisitions, and capital raises. Her ability to anticipate market sentiment and adjust messaging accordingly has helped clients navigate complex business challenges with clarity and confidence, helping strengthen stakeholder trust and market confidence. Heather’s influence in business and strategic communications extends beyond client work. She co-hosts PlotLines, an award-winning podcast that explores market dynamics and industry trends in real estate by breaking down current headlines across asset classes with world-class guests, further bolstering Gregory FCA as a top five real estate communications agency in the country, five years running. Her ability to simplify complex financial concepts and engage diverse audiences has positioned her as a trusted leader in strategic communication.