Stacey Coopes Builds Unite Digital to $100 Million

For 30 years, Stacey Coopes has played an important role in influencing how automakers and dealers interact with millions of customers. Today, she owns Unite Digital, one of the few women-led automotive companies that operate in the automotive retailing environment. Founded by Stacey in 2016, Unite Digital creates innovative products and services that enhance the car-buying experience for consumers, automotive companies, and dealerships. Its mission is to streamline the car-buying journey—both online and offline—by improving how customers shop, purchase, and finalize their automotive transactions. The company focuses on providing advanced tools and leveraging data to optimize every step of the process for both automakers and dealers. From its inception, Unite Digital has embraced developing innovative solutions to tough challenges. They have adopted a fail-forward fast methodology that has led to better solutions, faster development cycles, reduced costs, and enhanced sales experience for their consumers. In an industry of billion-dollar traditional players, Unite has been able to carve out a unique niche of innovation that is driving its rapid growth. Stacey has also implemented a flexible remote working environment that counters turnover, talent acquisition, and diversity issues that especially challenge the auto sector. Her view is that a diverse workforce with new voices helps her team anticipate consumer expectations in different markets during car purchases. In just eight years, Stacey Coopes and her growing team of digital experts have made remarkable progress in their mission to integrate and streamline the digital aspects of automotive sales transactions. By uniting the key stakeholders in the industry, Unite has created win-win applications for automakers, dealers, and customers alike.