Female Entrepreneur of the Year

iOWNA has a strong purpose: to enable people to live longer healthier lives. We are driven to provide sustainable solutions for clinicians to engage more effectively with patients in clinical care and research. Our diverse team offers strengths in entrepreneurship, medical know-how, deep industry knowledge, and operations. iOWNA is a commissioned service at Milton Keynes University Hospital and engaged in pilots at Imperial College and University College London Hospitals. The partnership with MKUH has produced significant benefits, including a 15% saving overall in nursing time within the Rheumatology department, 35% saving on helpline manpower and 90% savings on nurse education clinics. This frees up nurses’ time on those patients that need more care, leading to greater equality in health care delivery with patient empowerment at the heart of the solution, whilst also improving staff wellbeing. Our solution is cost effective for clinicians and patients participating in population research. iOWNA is helpful for deploying studies to underprivileged areas where funding is limited. Our ability to offer multimedia allows inclusion of those with hearing and visual impairments, who may be excluded. iOWNA is a solution for clinicians to manage personalized patient-centric interactions. iOWNA transforms clinician and patient interactions by facilitating a two-way exchange of information that engages patients in their treatment pathway as follows: It allows clinicians to: Engage patients by sending personalized content e.g. welcome videos, digital forms for capture of patient reported outcomes (PROMs) or patient feedback and information leaflets Easily capture and interpret form results Gain access to an established library of content curated by iOWNA’s expert medical team Engage in research and audit more easily Save time in consultations, allowing them to spend it with patients in ways that truly matter It allows patients to: Feel engaged in their treatment pathway by receiving personalized content from their clinician Access trusted guidance specific to their condition and selected by their clinician Keep information in one central digital location Decrease stress and anxiety as they no longer need to refer to ‘Dr Google’ for inaccurate or misleading information.