ZHANG CHUANGUI

Zhang Chuangui led Gao Fan to transform their online self-owned brand clothing e-commerce business in 2011, cooperating with Tmall, JD.com, Vipshop and other large e-commerce platforms. She won the championship of sales promotions for down jackets in China University for four consecutive years. In 2016, the A-round financing was successful, it was also approved with the "National High-tech Enterprise" certification at the same year. She believes that Gao Fan takes clothing products as the starting point to build a more comfortable and relaxed lifestyle. Fashion is an attitude that does not need to be deliberately displayed. Gao Fan pays tribute to classic fashion styles and embodies the brand style beyond the times and regions by pursuing the ingenious quality of extreme details. Based on the brand concept of "functionalism", Gao Fan Ben proposed the "1+1 double design" model in the clothing industry, advocating the design concept of "one garment, two designers". The clothing designer started from physical natures to meet the fashion demand of clothing, while the life designer started from the human nature to meet the comfort demand of clothing, so that clothing can understand human nature better and fashion can understand life better. Through double ingenuity, it provides users with comfortable and fashionable high-quality clothing products and home textile products to meet consumers' family quality life needs.