Supriya Shivananda, Senior Product Marketing Manager

Supriya Shivananda is a Senior Product Marketing Manager at ADP, where she shapes global positioning, messaging and go-to-market strategy for ADP Lyric HCM, the company's flagship human capital management (HCM) platform for large multinational enterprises. She specializes in bringing complex, multi-country B2B technology to market, where sales cycles are complex and buying decisions involve multiple stakeholders -- from users and influencers to decision-makers. Recognizing this, she gets to the root of customer needs and behaviors and builds positioning strategies that prompt buyers to rethink solutions, even in crowded markets. To ensure her products reach the right audiences and succeed in the markets they serve, she tailors messaging to different buyer priorities, competitive environments, and geographic markets. In her product marketing career so far, Supriya has worked across HR technology, advertising technology, data intelligence, and SaaS, with projects spanning market and competitive intelligence, positioning and messaging, product launches, global expansion, pricing and packaging, and sales enablement. She has held product marketing roles at ADP, Quantcast, G-P and Cuebiq, with her work reaching the United States, the UK, Canada, broader EMEA and APAC. In her current role at ADP, she has defined how Lyric is positioned and sold globally by developing its market narratives and positioning strategies and has helped more than 350 sellers expand Lyric into new markets. Earlier, at Quantcast - an advertising technology company, she led global product launches that turned the company's new advertising capabilities into measurable revenue through differentiated positioning and go-to-market strategy. Across every role, Supriya has built a reputation for solving product marketing problems with no obvious answers, digging deep into buyer insights and building strategies that speak directly to customers.