Galyna Kaliuk - Marketing Strategy Leader

Galyna Kaliuk has more than 18 years of experience in marketing and sales and currently leads these areas at Monomakh, one of Ukraine’s leading tea producers. A significant part of her career has been dedicated to developing LOVARE. Galyna has been directly involved in shaping the brand’s marketing strategy and, for many years, has been responsible for its positioning, product portfolio development, consumer communications, promotion, and sales. During this time, LOVARE has grown into one of the leading tea brands in Ukraine and expanded into international markets. Galyna has always viewed marketing as an integral part of the business rather than a separate function. She believes that a strong brand should not only attract consumers but also deliver measurable results: growth in sales, market share, distribution, and customer loyalty. For this reason, marketing decisions within her team are based on consumer research, market and sales analysis, and close cooperation between marketing and commercial teams. Today, Galyna leads a cross-functional team of more than 70 professionals across marketing, sales, analytics, design, merchandizing, HoReCa, and private label. Russia’s full-scale invasion of Ukraine became a major leadership challenge. During this period, plans had to be adjusted quickly and the company had to respond to changes in consumer behavior while continuing to maintain a long-term vision for its brands. The next step in Galyna’s professional journey has been the U.S. market. She began developing LOVARE in the United States, bringing her experience of building a successful Ukrainian brand into a new and highly competitive market. Today, LOVARE is growing in the U.S. through its own e-commerce platform, Amazon, and digital channels. For Galyna, marketing is ultimately about understanding people, recognizing opportunities for a brand, and turning those opportunities into a strategy that delivers real business results.